Inside the Metrics: Breaking Down 800 Million Views Across Platforms
New Delhi [India], February 18: Shekhar Natarajan, Founder and CEO of Orchestro.AI, explains what views and engagements actually mean in this opinion piece. The headline number—800 million views—is impressive but imprecise. Views mean different things on different platforms. Engagement quality varies wildly when measured through the Metrics. A three-second scroll-past on TikTok and a ten-minute […]
